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'Microtargeting' Lets Pols Turn Data Into Votes

'Microtargeting' Lets Pols Turn Data Into Votes As this election heads toward what looks to be a photo finish in 15 days, there are really two presidential campaigns happening. There's the one on view in debates, campaign ads and big speeches. And then there's a stealthier one, with messages tailored just to you and delivered not in front of TV cameras but right to your mailbox. It's called micro-targeting, said Sasha Issenberg, author of a new book titled "The Victory Lab."


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