Lindsey Radoff didn't mean to build a business while on her honeymoon. But one afternoon in 2010 while Radoff, 31, was strolling on the beach in Hawaii with her new husband, Jody, she got to thinking about her $3500 Vera Wang wedding dress. She loved it and wanted to preserve it. On the other hand, she wasn't sure how, exactly. And then her mind drifted to her older sister, whose beautiful gown was stored in a trash bag in her parent's home. "I thought, 'We spend so much time picking out a wedding dress or bridesmaid dress and we just let them sit in a closet," Radoff, an attorney in San Diego, told ABC News.